What it is: A purple shampoo that gently cleanses and neutralizes brassy tones while also hydrating, reducing frizz, and moisturizing.
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine, Medium, and Thick
- Color Safe
- Neutralizes brassy tones
- Reduces frizz
- Hydrates and softens
- Polyquaternium-113: Helps preserve tone.
- Lauryl/Myristyl Polyricinoleate/Glycerin: Help provide moisture to hair.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan and cruelty-free.
What Else You Need to Know: This is a purple shampoo that gently cleanses and neutralizes brassy tones. It also hydrates, reduces frizz, and moisturizes. This shampoo is also color safe for all blonde tones.
-Apply and massage through damp hair.
-Let it sit for two minutes.
-Rinse and follow with Bb.Illuminated Blonde Conditioner (sold separately).
From The Pro:
-When using a purple shampoo, it’s important to massage and work the shampoo thoroughly from roots to ends.
-This will ensure consistent coverage and even toning.